Big Bikes boom in the Philippines


New 2019 Honda CB1000R

Thanks to the Philippines growing economy, motorcycles are growing in status, as they used to be associated more with utility than leisure, according to Honda. The Japanese motorcycle brand has recently launched its big bikes in the Philippines, challenging other classic motorcycle brands such as Harley and Ducati. According to Honda Philippines president and CEO Daiki Mihara, the company was “slightly conservative.” New 2019 Honda CB1000R in photo.

Honda has big its expectations in this country in the Pacific, and it plans to sell 500 big bikes in 2018. This figure pales in comparison to the 500,000 small models it sold last year. Indeed, the company had long relied on small engine bikes used for commuting and deliveries to drive sales in the country. With the growing economy, however, Honda expects to sell big bikes which are associated with leisure rather than a necessity.
"The economy grows, then maybe people also look for big bikes for leisure, not only for commuting purpose," Mihara said. It was a flux of requests from the motorcycle community that prompted the company to bring its big bikes to the country. Most cyclists requested the 500cc Rebel cruiser.
Although the 471cc Rebel is the cheapest model out of Honda's big bikes lineup, it has a hefty starting price of P369,000, which is more than eight times the price of Honda's cheapest commuter bike, the Wave 110 Alpha, priced at P44,900.
The most expensive big bike of the collection, the CBR 1000RR superbike, has a starting price of P1.35 million, which is more than a 1.8-litre Honda Civic sedan.
Accordingly, big bikes probably won't be affected by the tax reform law, given that Honda is targeting the affluent segment of the market.
Inside Racing Bike Festival and Trade show
Tens of thousands of riders flock to the World Trade Centre in Pasay City every year to find the latest motorcycle accessories and the industry's newest offerings in the market, with a great variety of product launches programmed for the day. Top motorcycle brands take to the stage and leave festival-goers in awe.
Honda Philippines - the country's number-one motorcycle manufacturer - stole the show when they introduced their new communication campaign: “One Dream.” With this title, the campaign sought to unite riders into this kind of vision and prompt Filipinos to achieve their dreams.
“Knowing that people strive to achieve their dreams and aspirations motivates Honda to continue with our efforts of helping them realize it,” said Daiki Mihara, president of HPI. The Japanese company's recent partnership with the Philippine Basketball Association (PBA) for the Commissioner's Cup is proof that Honda is actively trying to become involved in the Filipino culture.
The company showcase its latest collection of motorcycles like Honda BEAT and PCX150 for the automatic (AT) segment, CBR150R for the high on-road sports and CRF150L for the off-road sports segment.
During the event, the company also introduced two of its newest big-bike models - the CBR1000RR Fireblade SP and Honda CB1100EX.
Yamaha Motor Show
During the show, the manufacturer brought the machines to life with their innovative technology and human touch. It was Yamaha's MOTOROiD, however, which impressed the audience with its display of futuristic features. This model employs image recognition artificial intelligence (AI), using machine learning algorithms for facial and gesture recognition functions.
This futuristic bike seems to be taken straight out of a James Bond film, as it recognizes its owner's face, and the rider can control its movement through simple hand gestures. It is not necessary to Yamaha's MOTOROiD to get it to move forward or backward, to stop and to turn in every direction.
The two-wheeled vehicles are stabilised through the Active Mass Centre Control System. This technology uses electronic active control to keep the motorcycle standing on its own and keep it from falling.
Yamaha also showcased the MAX series, particularly its newest model XMAX. Along with those stood a range of big bikes, including MT09, Super Tenere, Tracer 900, XSR 900, SR400, YZF-R6 and YZF-R1 and Mio lineup of under-bones.
Suzuki Philippines
Meanwhile, Suzuki informed about its alliance with its riders; this partnership is aimed at putting customers first, manufacturing vehicles that attend to their needs, and crafting forms of mobility that best suit their lifestyles.


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